-How does MavRanker and the signal S Boost work?
Signal boost has a proprietary system that strengthens brand presence and relevance using a syndication style process with methods like i-frames and embeds, along with our geo location system, to build locally targeted impressions- not unlike those created by links, blog posts, bookmarks, ppc ads, etc. Similar to how geo-fencing works. These geo targeted assets and impressions work similar to strengthen the brand through increasing relevance and prominence in their city, thus making it the authority in Google's eyes. This results in improved keyword rankings and expanded proximity. To ensure the campaign is as effective as possible, we start with a one-time optimization of your Google Business Profile. This is required because it ensures Google sees your business as accurate and authoritative. We also highly recommend the one-time website optimization, as it sends much stronger positive signals to Google, which significantly boosts the campaign's effectiveness and speed.
The longer it runs, the more assets are built to continually strength and lift the brand, while also helping prevent competitors from taking over.
The system and methods do not violate Google TOS. There are no clicks or "bot traffic". No dangerous links or spam. In eight years, we've never had a GBP or site penalized. Has passed legal reviews by large corporations
-Can MavRanker guarantee my business will be in the top 3-pack in the google search?
The Google 3-pack is ideal for local visibility. While we cannot guarantee your business will rank in the top 3 due to Google's dynamic algorithm and competition, we assure a significant boost in your online visibility and local search rankings. Our comprehensive approach includes optimizing your Google Business Profile and website, combined with our proprietary Signal Boost system, which enhances your brand’s presence through locally targeted impressions similar to geo-fencing.
You will see noticeable improvements in local search results and overall online presence. We provide detailed reporting via the Signal Boost system and your Google My Business dashboard, so you can track progress and tangible benefits. Although no service can ethically guarantee a specific ranking, MavRanker guarantees a noticeable increase in relevant traffic, leads, or calls within the first 60 days. Our proven strategies focus on achieving placement in the Google 3-pack.
-Does MavRanker use black-hat methods?
No, the team strictly follows ethical practices and adapts strategies to maintain compliance with Google’s guidelines. Even when managing multiple clients in the same area, we ensure best practices are upheld to protect long-term results and client reputation.
-What is the refund policy?
Clients can cancel at any time with a 30-day notice. There are no long-term commitments, providing you with flexibility and control.
-How often are the rank reports sent to me?
The Rank reports are automatically issued every week. They are important to see the success and progression of your increased ranking with MavRanker.
-How does the Signal Boost system rank projects in the Google 3pack and Near Me searches?
Signal Boost has a proprietary system that strengthens brand presence and relevance using a syndication style process with methods like iframes and embeds, along with their geo location system, to build locally targeted impressions- not unlike those created by links, blog posts, bookmarks, ppc ads, etc. Similar to how geo-fencing works.
These geo targeted assets and impressions work similar to strengthen the brand through increasing relevance and prominence in their city, thus making it the authority in google's eyes. This results in improved keyword rankings and expanded proximity.
The longer it runs, the more assets are built to continually strength and lift the brand, while also helping prevent competitors from taking over.
- The system and methods do not violate Google TOS
- They do not engage with the GBP or website
- There are no clicks or "bot traffic"
- No dangerous links or spam
- In eight years, they never had a GBP or site penalized
-Why is maintaining stability in rankings important, especially for highly competitive keywords in large cities?
For highly competitive keywords in large cities, maintaining stability in rankings is crucial. It ensures a consistent presence in local searches, contributing to brand recognition and trust. Rankings are dynamic, so it's essential to apply pressure strategically, focusing on real money-makers for the company to maximize stability and sustained success.
-What is the timeframe for completing Google profile optimization and website optimization?
The Service Level Agreement (SLA) for GBP optimization and website optimization is between 4 to 7 working days, excluding weekends. This ensures that clients receive the services within a reasonable timeframe.
-How does the rotation of keywords work, and why is it beneficial?
Keywords can be rotated among the 7 chosen without additional costs. This rotation allows for strategic changes based on performance or client preferences, enhancing the effectiveness of the campaign over time.
-Is a business without a physical storefront a good candidate for this service?
Absolutely, many businesses, especially contractors and home services, operate without a physical storefront. However, having a profile address within the working area is crucial.
-What are Google properties and Geo targeting, and how are they utilized?
Google properties represent various hyperlocal listings and search hubs. Geo-targeting focuses on promoting businesses within a specified radius on Google Maps. Technical details can be explored in training sessions.
-Can businesses change their location digitally for targeting specific areas?
Yes, businesses can change their GMB address to target a different area digitally. It involves updating the GMB and other listings to reflect the desired location.
-How many clients in a specific locale do you recommend for the near me service?
It's advisable to have no more than two competing clients from the exact niche in a four-mile radius. This ensures effective targeting without saturating the local market.
-How does the rotation of keywords work in the MavRanker service, and why is it beneficial?
Once the initial set of seven keywords is successfully ranked, businesses can rotate them to target new keywords. This keeps the strategy fresh and aligns with Google's guidelines for organic growth. Rotating keywords allows businesses to adapt their focus based on changing needs and market trends.
-How does the MavRanker service differentiate itself from competitors in the market?
MavRanker stands out by offering competitive wholesale costs, a distinct focus on "near me" searches, and a straightforward month-to-month contract. These factors make it an attractive and unique choice for businesses seeking effective SEO solutions in the competitive digital marketing landscape.
-Why is Google Business Profile optimization required?
Our Signal Boost system is designed to dramatically increase your business’s visibility on Google, especially in the highly coveted Google 3Pack. We do this by building a network of geotargeted digital assets that boost your brand’s local relevance and authority—making Google see you as the go to business in your area.
However, for our system to deliver the best results, your Google Business Profile (GBP) needs to be fully optimized. Here’s why:
1. Your GBP is Your Digital Storefront:
Google uses your business profile as the main source of truth about your business. All the signals we create point back to this profile. If your GBP is incomplete, inaccurate, or unoptimized, Google is less likely to reward your business with higher rankings, no matter how strong the external signals are.
2. Relevance and Trust:
Our system strengthens your business’s relevance and prominence in your city, but Google still needs to see clear, consistent information about your business—like your address, hours, categories, and services. An optimized GBP ensures Google can connect the dots between the signals we create and your actual business.
3. Maximize the Impact of Our Signals:
The assets and impressions we build act as “votes” of confidence for your business. But these only work if Google can confidently match them to a well maintained, accurate business profile. An incomplete or outdated GBP can cause confusion, limiting the effectiveness of our system.
4. Stay Ahead of Competitors:
The businesses ranking highest in the 3Pack almost always have fully optimized profiles. By optimizing your GBP, you’re not just helping our system work better—you’re also ensuring you’re not leaving the door open for competitors to outrank you.
5. No Risk, All Reward:
Our methods are 100% safe and compliant with Google’s guidelines, and in over eight years, we’ve never seen a profile penalized. But the foundation is always a strong, optimized GBP.
In short, optimizing your Google Business Profile is the foundation for everything we do. It ensures that all the powerful signals we create are recognized and rewarded by Google, giving you the best possible chance to appear at the top of local search results and attract more customers.
-Is it possible to use alternative keywords, and how can we ensure their relevance to my business?
Yes, alternative keywords can be considered. For example, using "roofer" alongside "roofing contractor" is feasible. Google assigns keywords to GMB categories, so searching for the desired keyword (e.g., "roofer") will likely show results related to the main GMB category ("roofing contractor"). It's crucial to check if these keywords also exist on the client's website, specifically in page URLs, to ensure relevance.
-How can I determine if selected keywords are suitable for my business, and what factors should be considered?
We assess keyword suitability by analyzing your current rankings and their traffic potential. We assess the relevance and performance of keywords in their immediate area and identify areas for improvement. MavRanker analyzes your websites optimization for those keywords, analyzing titles, URLs, and content.
-Can my business obtain MavRanker signal boost services in a location that not in my 7x7 mile business address radius?
MavRanker service operates based on the address registered in the Google Business Profile (GBP). This means that the service radius and the effectiveness of local search enhancements are determined by the location specified in the GBP. Our service aims to boost visibility and relevance within that defined area, ensuring that your business reaches the right audience in the proximity of your registered address.
-When should I expect to see my business rank higher?
While every market is different, clients typically see significant improvements within
45 to 90 days. The proprietary strategies used by MavRanker are designed to get your business seen faster than with traditional SEO, with the ultimate goal of achieving a top spot in as little as 90 days.
This is due to the nature of SEO and the processes involved. Initially, we focus on optimizing your Google Business Profile and website, which takes about 4 to 7 working days. After that, we implement a strategic approach to target the most effective keywords for your business.
Google's algorithms require time to recognize and index these changes, and the competitive landscape also plays a role. For highly competitive keywords, especially in larger cities, maintaining stability and achieving noticeable improvements can take longer. Our approach ensures that we target the optimal keywords and apply strategic pressure to achieve sustainable and significant ranking improvements.
Additionally, the MavRanker service emphasizes organic growth, which is a gradual process but leads to more stable and long-lasting results. This time frame allows us to ensure that your business not only ranks higher but also maintains its position, contributing to increased visibility and trust over time.'
-How can I track progress of my ranking?
We will track progress every step of the way. I can provide you with two types of reports to show your investment is working:
1. Signal Boost Reports:
MavRanker will share reports directly from the platform that show the week-over-week improvement of your targeted keywords in the map rankings.
2. Google Business Profile Insights:
More importantly, we can look directly at your Google Business Profile dashboard. You will see the increase in tangible results like phone calls, website clicks, requests for directions, and messages from new customers.
-If I rotate keywords, do I start all over trying to get to the top to rank?
Yes, if someone rotates their keywords, the system will essentially start over to ensure better results for the campaign. This means the ranking process will begin again with the new set of keywords.
-What factors influence my website's ranking on Google?
1. Content Quality and Relevance
-Keywords: Use relevant keywords naturally within your content. Keyword research is essential to
understand what terms your audience is searching for.
- Content Length and Depth: Longer, in-depth content tends to rank better. Ensure your content
thoroughly covers the topic.
- Freshness: Regularly updating your content can improve rankings.
2. On-Page SEO
- Title Tags: Create compelling and keyword-rich title tags.
- Meta Descriptions: Write concise and informative meta descriptions that include primary
Keywords.
- Header Tags (H1, H2, H3, etc.): Use header tags to structure your content logically. This helps
search engines understand the hierarchy and importance of content.
-Image Alt Text: Optimize images with descriptive alt text.
3. Technical SEO
- Site Speed: Ensure your website loads quickly. Google considers page speed as a ranking factor.
- Mobile-Friendliness: Your site should be responsive and work well on mobile devices.
- SSL Certificate: Secure your website with HTTPS. Google favors secure sites.
- XML Sitemap: Submit an XML sitemap to help search engines index your site.
4. User Experience (UX)
- Bounce Rate: A high bounce rate can negatively affect rankings. Ensure your site is engaging and easy to navigate.
- Dwell Time: The amount of time users spend on your site. Longer dwell times can signal high-quality content.
- User Interface (UI): A clean, intuitive interface enhances user experience.
5. Backlinks
- Quality: High-quality backlinks from reputable sites are more valuable than numerous low-quality links.
- Relevance: Links from sites within your industry or niche carry more weight.
- Anchor Text: The text used in backlinks should be relevant to the content it links to.
6. Local SEO
- Google My Business: Optimize your Google My Business listing.
- Local Citations: Ensure your business name, address, and phone number (NAP) are consistent across all platforms.
- Reviews: Positive reviews can boost your local search rankings.
7. Social Signals
- Engagement: High levels of engagement on social media can indirectly influence your rankings.
- Shares: Content that is widely shared on social media can gain more visibility and backlinks.
8. Behavioral Signals
- Click-Through Rate (CTR): A higher CTR on search engine results pages (SERPs) can improve your rankings.
- Direct Traffic: High levels of direct traffic can indicate a strong brand presence, which Google may reward.
9. Domain Factors
- Domain Age: Older domains may have an advantage, but this is not a major factor.
- Domain Authority: High domain authority can improve your chances of ranking well.
10. Compliance and Ethics
- Avoid Black Hat SEO: Techniques like keyword stuffing, cloaking, and buying links can result in penalties.
- Adherence to Guidelines: Follow Google’s Webmaster Guidelines to avoid penalties and ensure sustainable rankings.
-What strategies do you use to improve my website's ranking?
Improving your website's ranking involves a combination of on-page and off-page SEO strategies, content creation, technical optimizations, and continuous analysis. Here are some strategies to consider:
On-Page SEO
1. Keyword Research: Identify relevant keywords and phrases that your target audience is searching
for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs.
2. High-Quality Content: Create valuable, engaging, and original content that addresses the needs and
interests of your audience. Regularly update your blog or news section.
3. Meta Tags Optimization: Optimize title tags, meta descriptions, and header tags (H1, H2, etc.) with
target keywords.
4. Internal Linking: Link to other relevant pages within your website to improve navigation and
distribute link equity.
5. User Experience (UX): Ensure your website is user-friendly, with a clear layout, fast loading times,
and mobile responsiveness.
Off-Page SEO
1. Backlink Building: Earn high-quality backlinks from reputable websites through guest blogging,
partnerships, and outreach.
2. Social Media Engagement: Promote your content on social media platforms to increase visibility
and attract backlinks.
3. Local SEO: If applicable, optimize for local search by claiming and optimizing your Google My
Business listing and obtaining reviews.
Technical SEO
1. Site Speed: Improve your website’s loading speed by optimizing images, leveraging browser
caching, and using a Content Delivery Network (CDN).
2. Mobile Optimization: Ensure your website is mobile-friendly and passes Google’s Mobile-Friendly
Test.
3. Secure Website (HTTPS): Use HTTPS to secure your website, which is a ranking factor for search
engines.
4. XML Sitemap: Create and submit an XML sitemap to search engines to help them crawl and index
your site more efficiently.
5. Robots.txt: Optimize your robots.txt file to ensure search engines can crawl important pages.
Content Strategy
1. Regular Updates: Keep your content fresh and up-to-date to encourage repeat visits and improve
your search rankings.
2. Content Variety: Use different types of content such as blogs, videos, infographics, and podcasts to
engage a wider audience.
3. Long-Form Content: Create in-depth, comprehensive content that provides significant value to
users and is more likely to rank well.
Analytics and Monitoring
1. Google Analytics: Use Google Analytics to monitor traffic, user behavior, and conversion rates.
2. Search Console: Use Google Search Console to track your website’s performance, identify issues,
and understand how Google views your site.
3. Regular Audits: Conduct regular SEO audits to identify and fix issues that may be hindering your
website’s performance.
User Engagement
1. Interactive Elements: Incorporate quizzes, polls, and interactive tools to increase user engagement.
2. Comments and Feedback: Encourage comments and feedback on your content to foster a
community and improve engagement metrics.
By implementing these strategies, you can improve your website’s search engine ranking, attract more organic traffic, and ultimately achieve your marketing goals.
-How do I choose the right keywords for my business?
We have data that suggests
To choose the right keywords for your business in a MavRanker campaign, follow these steps:
1. Start with Your Main Business Category: Begin by identifying the primary Google My Business (GMB) category for your business. For example, if you are a roofing contractor, keywords like 'roofing contractor near me' or 'local roofing contractor' are good starting points.
2. Consider Keyword Variations: Use variations of your main category. For instance, alongside 'roofing contractor,' you might also use 'roofer.' Google often associates related keywords with the main GMB category, so these variations can help capture a broader audience.
3. Check Keyword Relevance: Ensure that the keywords you choose are relevant to your business and appear on your website, especially in page URLs. This helps maintain consistency and relevance in search results.
4. Evaluate Current Rankings: Assess your current rankings for the selected keywords. This can help you understand which keywords are already performing well and which ones need improvement.
5. Analyze Keyword Performance: Look at the keyword scores, search volume, and Cost Per Click (CPC) to gauge their potential success and impact on your online visibility.
6. Local Intent Keywords: Incorporate local intent keywords that reflect the geographical area you serve. This can help attract local customers who are more likely to convert.
7. Flexibility and Adjustment: Be prepared to rotate and adjust keywords based on their performance. The MavRanker system allows for keyword rotation without additional costs, enabling you to optimize your campaign over time.
By following these steps, you can select keywords that are well-suited to your business and enhance your visibility in local searches.
-What is local SEO and how can it benefit my business?
Local SEO (Search Engine Optimization) is a strategy that helps businesses improve their visibility in local search results on Google. It involves optimizing various elements of a business's online presence, such as their Google My Business (GMB) profile, website content, and local citations, to ensure they appear prominently when users search for services or products in their vicinity.
Benefits of Local SEO for Businesses:
1. Increased Online Visibility:
- By optimizing their GMB profile and other local SEO elements, businesses can appear in the local three-pack (the top three local search results), which significantly increases their chances of being noticed by potential customers.
2. Higher Search Engine Rankings:
- Local SEO helps businesses rank higher in search results for relevant local queries, making it easier for customers to find them.
3. Enhanced Trust and Credibility:
- A well-optimized GMB profile, complete with accurate information and positive reviews, can enhance a business's credibility and trustworthiness in the eyes of potential customers.
4. Increased Website Traffic:
- Improved local search rankings lead to more clicks and visits to the business's website, which can translate into higher engagement and sales.
5. Better Customer Engagement:
- Local SEO strategies often include optimizing for mobile searches and voice searches, which are increasingly popular. This ensures that businesses can engage with customers who are searching for services on the go.
6. Cost-Effective Marketing:
- Local SEO is a cost-effective way to market a business online. Unlike traditional advertising, it targets users who are actively searching for specific services or products, leading to higher conversion rates.
7. Competitive Advantage:
- Businesses that invest in local SEO can gain a competitive edge over those that do not, especially in local markets where competition may be less intense.
By leveraging local SEO, businesses can enhance their online presence, attract more local customers, and ultimately drive growth and success
-What should I do if my rankings drop?
1. Evaluate Keyword Relevance and Performance: We will review the selected keywords to ensure they are still relevant and performing well. This includes assessing current rankings and identifying areas for improvement.
2. Optimize Website Content: We will ensure that the keywords are effectively integrated into the website's titles, URLs, and content to maintain relevance and improve rankings.
3. Adapt to SEO Changes: We stay informed about changes in SEO, including Google's algorithm updates, and adapt our strategies accordingly to ensure continued effectiveness.
4. Optimize Google My Business (GMB) Listing: We will ensure the GMB listing is fully optimized, including updating categories, images, and other relevant information to enhance online visibility.
5. Monitor and Adjust Strategies: We will regularly monitor performance and make necessary adjustments to the strategies. This includes targeting keywords with lower average scores for quicker wins and incremental increases in leads and calls.
6. Address Website Optimization: If the client's GMB-linked web pages aren't ranking, we will focus on website optimization to align with current SEO practices.
7. Review Generation: If poor online reviews are affecting rankings, we can offer a review generation product to help improve the client's online reputation.
By following these steps, we will work together to address the drop in rankings and improve the client's online visibility and performance.
-How do competitors' rankings affect my SEO strategy?
When your customers ask, 'How do competitors' rankings affect my SEO strategy?' you can respond with the following:
Competitors' rankings play a significant role in shaping your SEO strategy. By analyzing their rankings, you can identify which keywords they are targeting and how well they are performing. This information helps you understand the competitive landscape and adjust your strategy accordingly. Here are a few key points to consider:
1. Keyword Selection: By examining the keywords your competitors rank for, you can identify opportunities to target similar or related keywords that may be less competitive but still valuable.
2. Content Optimization: Understanding the type of content that ranks well for your competitors can guide you in creating high-quality, relevant content that meets the needs of your target audience.
3. Local SEO: For hyper-local searches, it's crucial to monitor competitors within your specific locale. Limiting clients to a maximum of two within a four-mile radius helps minimize keyword competition and enhances visibility.
4. Adaptation to Changes: SEO is dynamic, and competitors' strategies can change. Staying informed about their rankings and tactics allows you to adapt your strategy to maintain or improve your position.
5. Algorithm Updates: Competitors' rankings can also indicate how well they are adapting to changes in Google's algorithm. By staying informed and responsive, you can ensure your strategy remains effective despite these changes.
By continuously monitoring and analyzing competitors' rankings, you can refine your SEO strategy to improve your online visibility and attract more customers.
-Can I use your software independently, or do I need your services?
While independent optimization and ranking is possible, our team offers valuable expertise that can significantly enhance your results in a much faster time than organic SEO. We stay updated with the latest SEO practices and algorithm changes, ensuring your strategy remains effective and competitive. Our services include website optimization, targeted promotions, and review generation, which are crucial for achieving the best outcomes. By working with us, you can ensure that all aspects of your online presence are optimized for success. You have the flexibility to start independently and seek our assistance as needed. Whether you need help with specific aspects or prefer a more hands-on approach, we are here to support you. Ultimately, the choice is yours and we genuinely wish you the best! : )