1) Choose keywords that are relevant to your client, using
the format below:
-GBP Category (example: plumber)
-GBP Category + near me (example: plumber near me)
-GBP Category + GBP City (example: plumber Dallas)
-Main keyword (with optimization)
-Main keyword + near me
-Main keyword + City name of GBP
2) Targeting keywords that belong to different categories or
they aren't optimized for can hurt other keywords.
3) Only add the city the GBP is located in, not other cities
they may be close to.